How Often Should You Actually Post on Social Media?
The mistakes we see most often around ideal social media posting frequency, and how to avoid them.
Where This Actually Shows Up
We've reviewed enough accounts to notice a pattern: businesses that get ideal social media posting frequency right tend to get almost everything downstream of it right too. The reverse is also true.
What Actually Moves It
We've found that platform-specific algorithm behavior explains most of the variance between accounts that perform well and ones that don't, with content quality versus volume accounting for the rest once the basics are covered.
The Takeaway
Worth repeating: ideal social media posting frequency compounds. What looks like a small fix this month tends to show up as a much bigger gap a year from now, in either direction.
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